I help e-commerce businesses grow online through creative solutions, smart project management, and top-tier design.
I started my career in 2012 working for Sovereign Brands and the Berish family. I worked in marketing operations for Armand de Brignac, and was a senior project manager for the launch of Luc Belaire Rare Rose and Bumbu Rum brands. These brands are valued at over $100M+ today, and I was able to work first hand with the C-suite and an international sales team, operations teams, and creative teams to help make it happen.
I then founded my own hemp business, raising venture capital and launching a DTC CBD brand in 2018, in the infancy of the legal hemp market. The company used social media marketing and pick and pack operation via the Shopify and Wix platforms.
I worked as Creative Director for TALK WORKS, a premiere Amazon Vendor and exclusive Amazon Accelerator Brand. I ran the 3D studio where we launch hundreds of new consumer electronic products each year. I oversaw content creation, digital marketing distribution, performance tracking, project management, and more.
I am currently working as Marketing Director for Sanders Collection, a family of 12 brands in the home textile industry.
During my career, I have built a network of experts in almost every facet of e-commerce business development. I lend my expertise in digital technology, investor relations, creative management, and more.
Design
product packaging, digital merchandizing, product photo+video, investor presentations, digital content creation, cross-channel merchandizing
E-Commerce
build and optimize online stores, client + customer acquisition, market place API integrations, inventory and reporting systems, search engine + marketplace optimizations
Social Media
digital advertising, keyword research and testing, user generated content, paid partnerships, influencer marketing
Sanders Collection
I am the Director of Marketing at Sanders Collection, a family owned home textile business. I manage over 12 in-house brands.
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Cayeya Tequila
I helped launch Tequila Cayeya, an authentic Mexican tequila.
Talk Works
I was the Creative Director at TALK WORKS, an exclusive Amazon Vendor and Amazon Accelerator brand. I oversaw the content production for hundreds of new products each year.
Pooja Chakra Wellness
I worked with a wellness visionary to bring a bath line product suite to market.
VELT_CBD
I co-founded a luxury hemp brand. I created a suite of products, including sourcing suppliers, packaging design, web development, promotion, financing and more.
Luc Belaire Rose
I was the Operations Manager for Sovereign Brands, the parent company of Belaire. I was on a small team that launched the brand, now worth over $100m+. I saw first hand how marketing, distribution, sales, and celebrity endorsements came together to create a smash hit in the liquor industry.
