Previous project

Luc Belaire Rose

I was the Operations Manager for Sovereign Brands, the parent company of Belaire. I was on a small team that launched the brand, now worth over $100m+. I saw first hand how marketing, distribution, sales, and celebrity endorsements came together to create a smash hit in the liquor industry.

Services rendered

Business Development

Social Media Marketing

Product Sourcing

Project Details

I started working on Luc Belaire when the brand was just an idea. I worked with C-suite to develop logos, bottles, liquid, and more. I worked with the design team to source over $1m worth of marketing materials from China via Alibaba. The brand launched with Rick Ross as partner and the primary celebrity endorsements.

I managed sourcing, distribution, and operations of the marketing department as lead operator. I saw first hand how the Berish family made Luc Belaire into a smashing success.

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